7 uncommon social media tips to help freelancers land better clients
With over two billion active users on Twitter, Facebook and LinkedIn alone, social media is a goldmine for freelancers to land dream clients. 37% of employers use social media in the hiring process, and HR departments check out potential employees on social platforms.
Social media can also be a time-sink where you waste your most productive hours and reap nothing in return. You know how it goes. You click on one funny cat meme and the next thing you know it’s bedtime, and you haven’t done a thing!
The endless stream of updates, tweets and snappy photos is not only addictive but could also lead to depression according to some studies.
So how do you sift through the social media mountain to land the best clients without burning your fingers in the process? The answer is: by being strategic about your actions. Keep the following tips in mind when looking for leads on social media, and you’ll be on your way to a flourishing freelancing career.
Streamline your social media accounts
When is the last time you updated your bio? Last year? Never?
Are you one of those freelancers who still has no profile picture? What does your cover image say about you and you professionally?
These actions, unfortunately, may hurt your chances of landing awesome clients on social media.
Go over each of your social media channels and write a compelling bio. Let potential clients know who you are, what you do and how you can help them. Choose keywords that demonstrate your skills and makes it easy for potential clients to find you.
You can also use hashtags in your bio to improve your chances of connecting with like-minded folks.
Tweet your way to better clients
Twitter isn’t just a platform to get the latest breaking news or share links and memes. It’s also a bonafide literary platform. Imposing brevity on what users can share means one has to get creative and choose their words carefully.
You can use Twitter to follow experts and influencers in your field. This gives you an insight into what is trending and provides pointers to how you ought to align your services and offerings.
Start by checking who follows you on twitter. These people already have an interest in what you have to say. Open meaningful conversations with them and let them know about your freelance services.
For example, as a writer, you can connect with editors and marketing managers that might have writing openings or content marketing needs.
You can also use Twitter to connect and engage with entrepreneurs and businesses that might require your services. Curate a valuable stream of informative posts, and there is an excellent chance that someone will notice you and invite you to partner.
Build a portfolio board on Pinterest
Pinterest is a premier photo pinning platform and a community where like-minded individuals connect and share their work and ideas. It’s can also be a source of traffic and leads for your freelance business.
Create a portfolio board on Pinterest and share your best works. For example, if you’re a photographer, showcase some of your best photos and curate others that inspire you. Writers can snap quotes from their articles and transform them into beautiful images using tools like Canva.
Use the description space on below images to write keyword rich snippets that make it easy to get found through search. This is also a great space to employ hashtags that best capture and speak to your niche and work.
Exploit the power of Facebook groups
Facebook provides a great way to connect with other freelancers, former and potential clients. It’s an excellent platform to share or exchange tips and get referrals for your freelance business. Google has indexed over 620 million Facebook groups making it easy to search, discover and connect with like-minded individuals. Use the search query: “Facebook groups about [insert your interest]” on Google to identify groups that match your interests.
Alternatively, you can use the search bar on Facebook to search groups and individuals you’d like to connect.
Other useful social media strategies to use on Facebook include:
- Blogging right on your FB newsfeed
- Sharing and expressing your opinions on pieces you’ve read
- Letting your creative edge shine with short updates, etc.
Publish on LinkedIn Pulse
LinkedIn allows you to connect with other professionals, showcase your skills, experience as well as search through jobs. We’ve previously talked about how you can use LinkedIn to double your leads.
However, LinkedIn isn’t just a professional networking platform.
Additionally, you can tag your content with keywords that help you connect with the right audience.
In essence, LinkedIn by its professional nature is a great platform to land high-quality clients.
Check out these tips to help you improve rates of success on the platform:
- Update your status to indicate your skillset. Instead of just your current position, for example, use a general description of your skill-set and experiences.
- Join appropriate groups that help connect you with fellow professionals and companies in your field. Contribute and engage with fellow members.
- Edit your bio, revise and rework it so that potential clients know what you offer and how you can help them or someone they know.
- Search through jobs posted on LinkedIn. Companies have to pay to place job ads and this pre-qualifies them as high paying and serious prospects.
Spruce up your Instagram profile
Through Instagram, you can showcase some of your work in beautiful imagery. For example, a freelance photographer can put their portfolio of pics while writers can capture some of their work in quotes interposed on images.
While Instagram is a trustworthy source of potential leads, you must take appropriate steps to attract and connect with the right people. To this end:
- Create a snappy bio that mentions who you are, what you’re interested in, what you do and for who.
- Include your real name (or business name), a rundown of your professional skills, services and a link to your website or blog.
- Make your bio pop with snappy emojis and a douse of personality.
Remember the “social” in social media.
Social media is an excellent avenue to demonstrate the human side of your freelance. So, join the conversation. You can post something fun and personal once in a while. Show clients a fun angle to you and your work.
Break down the barriers between you and your clients and create that human connection.
Social media can supplement your freelance marketing efforts and help you land high paying clients. The ability to connect, share and communicate with individuals with similar interests is to boost your freelance career. Whatever you do though, be strategic and intentional about your efforts and finally, keep it social. Help other people, and you’ll be amazed at the positive experiences you’ll receive.
What other ways do you use social media to promote your freelance business and land clients? Please share your ideas in the comment section below and join the conversation on our Facebook page.