Proposal do’s and dont’s
Sell your strengths, and highlight the most attractive skills that you possess not in general, but for the specific needs that the client has for that particular job.
Don’t ramble on about irrelevant stuff. There’s no room for filler content in an online proposal. This is not a novel about your whole professional life.
Your potential client wants an online researcher for a report about food research. Outline exactly what experience you have that will help you accomplish their task in a short paragraph and bullet points. Relevant experience helps, but make sure you personalize your cover letter for your potential client, make it all about their needs.
Very often freelancers will have a generic cover letter that they will copy and paste into every job application. You can have a general template, but you should customize to fit the requirements of the job and client.
Those who paste generic cover templates rarely get chosen for the job.
Writing a new proposal each time you apply
to a new job can be a nuisance, not to mention time consuming. Especially since time is always of the essence when applying to jobs.
As a rule, the faster you reply to a job posting, the faster the client notices your application.
What you can do is write a few different versions of the same proposal, each of them tailored to the types of jobs that you usually apply to. If you specialize in writing, say, articles, resumes and product descriptions, then you may want to have three cover letters
And when you find an interesting job, take the appropriate proposal and customize it so that the client will feel like you’ve written it specifically for their project.
The more you apply for jobs and tailor your proposal, the easier it will get as you’ll have a lot of examples to work from. Make sure you save all of your proposals in your virtual filing cabinet for use later.
The biggest problem I’ve seen with freelancer proposals is the majority of applicants do not read the entire job proposal. They see the headline, fire up a template cover letter, and move on. These freelancers rarely get hired.
And finally, the job description. It’s there for you to read! Show the client that you’ve understood what they want. Many also leave small tasks in the job description they expect applications to do or take note of. So read the entire description!
Going the extra mile: Anticipate freelance client questions
If there is something you are not certain about, do not hesitate to ask questions. Don’t worry, you won’t look stupid. On the contrary, as long as your questions are pertinent, you’ll make a good impression.
You’ll show the client that you’re interested enough and eager about their work.
Anticipating their needs won’t go unnoticed either. As you become more experienced, you will see that most clients will likely ask for more details after you’ve submitted your proposal.
Create a succinct proposal that is personalized, includes relevant experience, and speaks to their freelance client’s specific needs. Once your proposal is submitted, you’ve almost guaranteed you’ll get your proposal read, as most freelancers use templated proposals.
Add to that a follow-up contact from you to the client with a relevant question about the job, and you’ll ensure you have a really good chance of landing that freelance job.