Invaluable Marketing Skills Every Freelancer Needs
Marketing is a core function in every business. It’s how you attract clients, convert them into paying customers and later into promoters of your freelance business. Whether you’re promoting your freelance business or marketing a client’s product, you need specific vital skills to succeed.
Here are the most in-demand marketing skills that will take your freelance business to a higher, more profitable level.
Whether you’re putting together proposals or responding to client emails, solid writing skills set you apart from the competition. Writing forms a core mode of communication in most businesses. Clear, concise and error-free writing gets your message across and conveys your professionalism.
Proper writing skills help you communicate and expound on ideas whether you’re a coder, designer or accountant. It lets your proposals stand out and gives you a better chance of closing the deal.
Here are some strategies to help improve your writing skills:
- Read and dissect writing you admire
- Get a firm grasp on the basics
- Learn to outline your work/ideas
- Take a writing class
- Always edit your work
- Read widely
Social media marketing
Social media marketing is an effective way to land better and higher paying clients. Businesses are also on the lookout for skilled social media professionals to help drive their marketing agenda especially on popular social platforms like Snapchat, Pinterest etc.
A firm grasp on the ins and outs of social media gives you an edge in connecting with potential clients and in promoting your clients business. Social media is also a fun way to keep in touch with clients and build networks that will help you land better gigs or even your dream job.
Search engine optimization
Search engine optimization helps your website get noticed online. You could be the best writer, video editor or designer, but if no one knows you or where to find you, then you’re at a disadvantage.
Businesses also require skilled SEO experts to help them pop on the internet.
Nowadays, it’s not just about being the best at what you do. It’s also about getting people’s attention. Proper SEO tactics will put you on top of search engine results helping you drive traffic and potential clients to your work or your client’s products.
Some of the most effective SEO strategies you can use include:
- Building relevant back-links
- Improving engagement on your content
- Making your existing pages longer and more informative
- Improving site speed
- Guest posting
- Local SEO and listings
71% of marketers believe that mobile marketing is crucial to their business. Cheaper mobile devices coupled with deeper internet penetration in most areas mean that more people consume information on the go.
It’s imperative as a freelancer to make your content, website and other channels mobile friendly to reach a broader market. A solid grasp of mobile optimization techniques puts you in a better position to advise your clients and help them craft and execute a mobile strategy.
Part of this is an intuitive mobile user experience that gives you and your clients an edge in getting a share of people’s attention leading to more potential customers.
What gets measured gets improved. Analytics helps you observe, understand and interpret web data behavior such as content engagement, purchase history, conversion rates etc., to make better decisions.
Understanding how users engage with your content or website shapes the improvements you make leading to improved user experience and better conversion rates or sales.
Analytics also helps you understand the effectiveness of any marketing initiatives you undertake on your business. It can form a bargaining chip with clients and provide proof of how your work contributes to the general profitability or growth of the company.
Incidentally, data analytics is one of the most sought-after freelance skills in the current market as businesses scramble to understand the mountains of information they collect. Solid skills in this field will help you gauge your marketing effectiveness and possibly help you land high paying gigs.
Sales skills help you package, pitch and negotiate with potential clients and partners. As a freelancer, you must continuously sell your product or service otherwise you’ll soon be out of business.
Selling is about persuasion. It’s convincing other people about the merits of your idea, product or service. You must listen to, and understand your clients’ needs then tailor your solution to their problem.
It doesn’t have to be pushy or unpleasant once your grasp this simple concept.
Sometimes clients will say no, and that’s okay too. Maybe they do not have the budget or need for your product or service at the moment. That doesn’t mean the end of your freelance business though; it means that you have to work harder to understand better what potential clients want and tailor your solution to their specific problems.
A strong sales acumen also gives you an edge in your client’s businesses. You can use your sales prowess to help close more deals, translating into more business and profits for your freelance business.
To quote Zig Ziglar,
“You can get everything in life you want if you will just help enough other people get what they want.”
So go ahead and help your clients achieve what they truly want.
Nowadays, many businesses utilize freelancers and contract workers to complete on projects. Some teams are entirely distributed or virtual, using online collaboration platforms to keep in touch. Learning how to work in this virtual environment effectively is instrumental to your success as a freelancer.
Achievement on one team may lead to recommendations by the client or fellow teammates to join other projects and help you expand your network and consequently your freelance business.
Being a freelancer means that you wear different hats in the business including the marketing role. Marketing is how you let potential clients know about you, your product services. The skills outlined above will give you a head start when it comes to promoting your freelance business and make you invaluable to your clients.